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By Design.

We have been declared the Designers of the Year.

It all started this way. The brief said- open office, transparent glass cubicles, soft music etc, the silicon valley techy look. Simple 'nuff, we said. But taking indian Entrepreneur to silicon valley proved to be as difficult as Taking Ramji-bhai to London. We hadn't realized that everyone's hearts belonged so firmly to their Gaon !

The glass cubicles open to sky ( read ceiling ) felt oppressive to some. Some longed for their privacy and were unhappy about glass walls. Some, being more used to the carefree -'Raamu ho! Chaachi ho!!' style of conversation across the office resented the need for the hushed conversations, and communication via intercoms.

Soon it was apparent to us that various people had various issues with the design. So we decided to make a few changes and create a more congnial atmosphere which, while not exactly silicon valley, will be what any overworked indian Entrepreneur craves. An office and resort rolled in one.

The very first thing we did was to give all the cubicles bright red mangalore tiled roofs. Similarly, opaque films were put on the glass walls, to provide privacy to the occupants. A door was added. A small wall fan because the tiled roof now cut off the central a/c. As a good measure we also added a hand fan, for those especially hot summer days. If one craved company, one got up and went over to the village ...umm ...the office water cooler and passed the time of the day. If you wanted chai you can always holler for Raamu bhaiyya, or Durga chaachi.

The atmosphere around the office changed dramatically. People looked relaxed and eager to work, happy to be tucked into their own personal designer huts. The efficiency zoomed up overnight. Water cooler romances flourished, a few even cancelled their planned vacations, saying, "It was much more fun in the office". And last, but not the least, we have been nominated for the prestigious ' Designer of the Year' award for ruralizing the urban corporate design. The style is known as 'Rural-ban' ( to rhyme with Sundar-ban).
We look upon this project as something of a path breaker in the corporate design culture. Keeping in mind our stupendous success we are introducing a few new features. First, we plan to abolish the work desks. Working on khatiya with a laptop will add a new dimention to the corporate stratagies. For those who smoke,the office boys will be trained to handle chillums and hukkas.

Mahatma Gandhi said- India lives in its millions of villages. We are helping the cause in our own way.


AmitMakwana said…
hi Suniti!
i liked the way you expressed ur views about restrictions for designers... sometime i do feel, my client is jumping into emtpy lake, with confidence... then only GOD can save him...

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